Speakers:


Peter Flade


Christophe Puaux
PLENARY: BRANDING AND CSR - THE CHANGING FACE OF TRUST
Brand building now implies much more than marketing and public relations strategies. To transform your brand into a love mark, you have to establish an honest connection among your company and its stakeholders. Reputation and credibility has become an invaluable asset of your company. The way to CSR communication has started to be paved.

Session Objectives:

1. How can you brand externally through CSR?
2. Find out what are the main benefits of CSR for brands
3. How to integrate CSR into Marketing and Public Relations


Speakers:
  • Felix Tataru - President, International Advertising Association
  • Peter Flade - Managing Partner, Gallup UK
  • Christophe Puaux - Orange, Head of Corporate Responsibility EME (Europe & Middle East)
  • Melissa Davis - Consultant Brand&Responsibility Truebranding, author of "More than a Name: an Introduction to Branding"
Moderator:
  • Sorin Axinte - Marketing Manager, Academia Catavencu