Speakers:
PLENARY: MEDIA, AN ENGINE FOR CSR - "THE POWER OF CELEBRITIES' INVOLVEMENT"
Mass-media are in the position to exert an important influence on the development of CSR implementation. Having your company's efforts recognized by journalists is the highest proof for consolidating your reputation. Find out how to obtain the best media response by implementing CSR activities.

Session Objectives:

1. Differentiate publicity from CSR
2. Underline the fact that any CSR initiatives serve the interest of the public
3. Clarify the fact that even in CSR communication mass-media hold on to their regulatory role regarding the ethical and consistency aspects of corporate social responsibility


Speakers:
  • Mihaela Radulescu - Journalist
  • Leslie Hawke – Ovidiu Rom Foundation
  • Marie-Rose Mociornita
  • Cristina Simion - Managing Director, Edipresse Group
Moderator:
  • Dragos Bucurenci – Realitatea TV, Green Romania documentary