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In 1998 Felix Tataru, founded GMP Advertising as a hobby. In 8 years, GMP became one of the
most appreciated independent agencies in Romania. As clients they dealt with Unilever, Raiffeisen
Bank, Mr. Bricolage, Gabriel Resources / Rosia Montana, Alcatel, Toyota, Sensiblu, but they have
also had success for local cases such as Bucovina, Monte Banato, Uniunea Crescatorilor de Pui
din Romania, Timisoreana, Apa Nova, Adevarul. He also managed the communication area in the
electoral campaigns of Traian Basescu and for Referendum campaign in 2007. In 2007 GMP wins
the first Cannes Lions for creation in all Romanian history.
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